The Pricing Analytic Group is led by Dick Sobel, Managing Director. He is also Managing Director of Pricing Analytics and partnered with Ralph Zuponcic of PricePoint Partners.

With 20 years of achieving pricing excellence, Dick Sobel offers expertise in pricing analytics, strategy, price optimization, training and strategy. 

​He has directed and implemented
Stage-Gate® new-product development programsensuring that value and price is maximized through innovation. Dick has successfully directed value based and conjoint pricing engagements, and has developed closed-loop pricing systems that link price actions to financial statements.

His pricing and consulting experience includes capital equipment, distribution, electronics, software, industrial, manufacturing, non-profits and commercial services, to a wide variety of businesses and industries. 

​Dick was an early proponent of pricing strategy within the Emerson (EMR) group of companies, where he presented and implemented three to five year pricing plans to Emerson's COO and senior executives achieving significant price realization and profit improvement. 

He is a contributor to many books and articles including "The Joy of Pricing", "E-Book on Value Modeling" and has authored a number of articles published in the
Professional Pricing Society Pricing Advisor Newsletter.Click Link to view PPS newsletter.

Dick holds a Bachelor of Science degree in engineering and mathematics from the City University of New York.

As a national authority on strategic pricing, Ralph Zuponcic, President of PricePoint Partners, is a frequent guest lecturer at The Ohio State University Fisher College of Business, and he has spoken about strategic pricing management at major universities, associations and companies across the country. He has also been featured in publications including The Wall Street Journal, Fortune Small Business, CFO Magazine and Marketing News.

Dick Sobel


​​The Pricing Analytic Group

​Pricing ConsultantS - pricing strategy - Price Optimization


Ralph Zuponcic